October 8, 2009

As consumers place more emphasis on price and value while they fill their grocery carts, America’s conventional beef producers are helping ease the financial burden of rising food costs.

According to the Food Marketing Institute’s (FMI) "2009 U.S. Grocery Shopper Trends," nearly 70% of shoppers say the recession is affecting their food shopping — up from 48% in 2008. Consumers in every income bracket are checking prices before checking out at the grocery store.

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